{"id":10100,"date":"2026-05-20T06:50:03","date_gmt":"2026-05-20T06:50:03","guid":{"rendered":"https:\/\/iptvhomes.com\/?p=10100"},"modified":"2026-08-28T22:16:57","modified_gmt":"2026-08-28T22:16:57","slug":"jak-jsem-prestal-verit-reklamam-a-zacal-cist-obaly-s-rozumem","status":"publish","type":"post","link":"https:\/\/iptvhomes.com\/?p=10100","title":{"rendered":"Jak jsem p\u0159estal v\u011b\u0159it reklam\u00e1m a za\u010dal \u010d\u00edst obaly s rozumem"},"content":{"rendered":"

Kdy\u017e jsem p\u0159ed p\u00e1r lety st\u00e1l v supermarketu a p\u0159em\u00fd\u0161lel, kter\u00fd cere\u00e1ln\u00ed mix d\u00e1t d\u011btem do \u0161koly, zarazil m\u011b jeden detail. Na krabici byla velk\u00e1 zelen\u00e1 n\u00e1lepka se slun\u00ed\u010dkem a n\u00e1pisem “sn\u00ed\u017een\u00fd obsah cukru”. Oto\u010dil jsem ji. Prvn\u00ed slo\u017eka? P\u0161eni\u010dn\u00e1 mouka. Druh\u00e1? Cukr. T\u0159et\u00ed? Rostlinn\u00fd olej. Zelen\u00e1 n\u00e1lepka na p\u0159edn\u00ed stran\u011b byla jen marketingov\u00fd trik. Od t\u00e9 doby jsem za\u010dal p\u00e1trat, jak se v t\u00e9 zm\u011bti log, certifik\u00e1t\u016f a hesel vyznat. A\u017e ned\u00e1vno jsem objevil n\u00e1stroj, kter\u00fd mi dal sm\u011br \u2013 web Nutri-Score<\/a>. Nen\u00ed to kouzeln\u00e9 \u0159e\u0161en\u00ed, ale je to praktick\u00fd pomocn\u00edk, kter\u00fd m\u011b nau\u010dil d\u00edvat se na potraviny jinak.<\/p>\n

Nejde jen o to, \u017ee Nutri-Score p\u0159i\u0159ad\u00ed v\u00fdrobku p\u00edsmenko od A do E podle nutri\u010dn\u00ed hodnoty. D\u016fle\u017eit\u00e9 je, co se za t\u00edm skr\u00fdv\u00e1. Syst\u00e9m hodnot\u00ed obsah energie, nasycen\u00fdch tuk\u016f, cukr\u016f, soli, b\u00edlkovin, vl\u00e1kniny a pod\u00edl ovoce \u010di zeleniny. Ale \u2013 a to je pro m\u011b kl\u00ed\u010dov\u00e9 \u2013 nebere v \u00favahu zpracov\u00e1n\u00ed. Tak\u017ee cere\u00e1lie s p\u0159idan\u00fdmi vitam\u00edny mohou dostat lep\u0161\u00ed zn\u00e1mku ne\u017e \u010derstv\u00e9 maso. Pr\u00e1v\u011b na tyhle nuance web upozor\u0148uje, a t\u00edm p\u00e1dem m\u011b u\u010d\u00ed, \u017ee jedno \u010d\u00edslo nikdy ne\u0159ekne v\u0161echno.<\/p>\n

Co mi Nutri-Score odhalilo o obl\u00edben\u00fdch potravin\u00e1ch<\/h2>\n

Za\u010dal jsem testovat b\u011b\u017en\u00e9 n\u00e1kupy. M\u00fcsli ty\u010dinka, kterou jsem pova\u017eoval za zdravou sva\u010dinu, dostala C. Oby\u010dejn\u00fd jogurt b\u00edl\u00fd bez p\u0159\u00edchuti? B. Instantn\u00ed pol\u00e9vka z pytl\u00edku? D. Prvn\u00ed p\u0159ekvapen\u00ed bylo o\u0159\u00ed\u0161kov\u00e9 m\u00e1slo bez p\u0159idan\u00e9ho cukru \u2013 A. Druh\u00e9 p\u0159ekvapen\u00ed p\u0159i\u0161lo u light v\u00fdrobk\u016f. N\u00edzkotu\u010dn\u00fd jogurt s p\u0159\u00edchut\u00ed m\u011bl \u010dasto hor\u0161\u00ed zn\u00e1mku ne\u017e plnotu\u010dn\u00fd kv\u016fli vysok\u00e9mu obsahu cukru, kter\u00fd v\u00fdrobci p\u0159idali m\u00edsto tuku. Nutri-Score mi uk\u00e1zal, \u017ee slovo “light” na obalu neznamen\u00e1 automaticky lep\u0161\u00ed volbu.<\/p>\n

D\u016fle\u017eit\u00e9 zji\u0161t\u011bn\u00ed:<\/strong> Zn\u00e1mka se li\u0161\u00ed podle v\u00fdrobce, ne podle druhu potraviny. Dv\u011b stejn\u00e9 pomaz\u00e1nky od r\u016fzn\u00fdch firem mohou m\u00edt jin\u00e9 hodnocen\u00ed. Jedna t\u0159eba pou\u017e\u00edv\u00e1 kvalitn\u011bj\u0161\u00ed olej, druh\u00e1 m\u00e1 m\u00e9n\u011b soli. Pr\u00e1v\u011b tohle srovn\u00e1n\u00ed mi pom\u00e1h\u00e1 p\u0159i v\u00fdb\u011bru mezi reg\u00e1lem. Web Nutri-Score vysv\u011btluje, \u017ee zn\u00e1mka nen\u00ed dogma \u2013 je to n\u00e1stroj pro rychl\u00e9 porovn\u00e1n\u00ed. Pokud chci v\u011bd\u011bt, pro\u010d m\u00e1 v\u00fdrobek E, mus\u00edm se pod\u00edvat na slo\u017een\u00ed. T\u0159eba u uzenin zjist\u00edm, \u017ee hodn\u011b soli a nasycen\u00fdch tuk\u016f sraz\u00ed zn\u00e1mku dol\u016f i u kousku \u0161unky.<\/p>\n

Praktick\u00e1 pravidla, kter\u00e1 mi d\u00e1vaj\u00ed smysl<\/h2>\n

Po p\u00e1r m\u011bs\u00edc\u00edch pou\u017e\u00edv\u00e1n\u00ed Nutri-Score jsem si sestavil vlastn\u00ed jednoduch\u00e1 pravidla. Nejsou univerz\u00e1ln\u00ed, ale vych\u00e1z\u00ed z konkr\u00e9tn\u00edch situac\u00ed, kter\u00e9 jsem testoval:<\/p>\n

    \n
  • Neberu zn\u00e1mku jako verdikt \u2013 je to kompas.<\/strong> Kdy\u017e m\u00e1m na v\u00fdb\u011br mezi dv\u011bma druhy t\u011bstovin, pod\u00edv\u00e1m se na zn\u00e1mku jako na vod\u00edtko, ne jako na kone\u010dnou pravdu.<\/li>\n
  • Kontroluji slo\u017een\u00ed u stupn\u011b C a hor\u0161\u00edho.<\/strong> Pokud v\u00fdrobek dostal D nebo E, v\u017edycky \u010dtu, co v n\u011bm je. \u010casto zjist\u00edm, \u017ee probl\u00e9m nen\u00ed v mno\u017estv\u00ed, ale v pom\u011bru \u2013 t\u0159eba m\u00e1lo b\u00edlkovin v\u016f\u010di sacharid\u016fm.<\/li>\n
  • D\u00e1v\u00e1m pozor na ovoce a zeleninu.<\/strong> Syst\u00e9m zv\u00fdhod\u0148uje v\u00fdrobky s vysok\u00fdm pod\u00edlem ovoce a zeleniny. V\u00fdrobek, kter\u00fd vypad\u00e1 jako su\u0161enka, ale obsahuje 30 % jablek, m\u016f\u017ee dostat lep\u0161\u00ed zn\u00e1mku ne\u017e \u010dist\u011b mou\u010dn\u00e1 su\u0161enka.<\/li>\n
  • Neporovn\u00e1v\u00e1m jablka s hru\u0161kami.<\/strong> Porovn\u00e1v\u00e1m jen stejn\u00e9 kategorie \u2013 srovn\u00e1vat m\u00fcsli s jogurtem nem\u00e1 smysl. Zn\u00e1mka funguje nejl\u00e9pe v r\u00e1mci druhu potraviny.<\/li>\n
  • V\u0161\u00edm\u00e1m si, kde web informace bere.<\/strong> Nutri-Score vych\u00e1z\u00ed z ofici\u00e1ln\u00edch dat, kter\u00e1 jsou ve\u0159ejn\u011b dostupn\u00e1. Nez\u00e1le\u017e\u00ed na tom, zda data dodal v\u00fdrobce \u2013 syst\u00e9m je transparentn\u00ed a ukazuje p\u0159esn\u00e9 zdroje.<\/li>\n
  • Aktualizuji si informace.<\/strong> V\u00fdrobci m\u011bn\u00ed slo\u017een\u00ed. N\u011bco, co m\u011blo loni zn\u00e1mku A, m\u016f\u017ee m\u00edt letos B. Web pravideln\u011b ukazuje zm\u011bny a j\u00e1 si d\u00edky tomu hl\u00edd\u00e1m, zda moje obl\u00edben\u00e1 zna\u010dka nezhor\u0161ila kvalitu.<\/li>\n<\/ul>\n

    Nakonec jsem zjistil, \u017ee nejde o to, abych jedl jen v\u00fdrobky s p\u00edsmenem A. Takov\u00e1 strava by byla nere\u00e1ln\u00e1 a drah\u00e1. Ale d\u00edky Nutri-Score v\u00edm, kde d\u011bl\u00e1m kompromisy a kde bych je d\u011blat nemusel. Kdy\u017e si d\u00e1m k ve\u010de\u0159i kvalitn\u00ed s\u00fdr se zn\u00e1mkou D, v\u00edm, \u017ee je to v\u011bdom\u00e1 volba. A to je pro m\u011b v\u00edc ne\u017e slep\u00e9 v\u011b\u0159en\u00ed reklam\u00e1m na obalu.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Kdy\u017e jsem p\u0159ed p\u00e1r lety st\u00e1l v supermarketu a p\u0159em\u00fd\u0161lel, kter\u00fd cere\u00e1ln\u00ed mix d\u00e1t d\u011btem do \u0161koly, zarazil m\u011b jeden […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10100","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/iptvhomes.com\/index.php?rest_route=\/wp\/v2\/posts\/10100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iptvhomes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iptvhomes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iptvhomes.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/iptvhomes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10100"}],"version-history":[{"count":1,"href":"https:\/\/iptvhomes.com\/index.php?rest_route=\/wp\/v2\/posts\/10100\/revisions"}],"predecessor-version":[{"id":10101,"href":"https:\/\/iptvhomes.com\/index.php?rest_route=\/wp\/v2\/posts\/10100\/revisions\/10101"}],"wp:attachment":[{"href":"https:\/\/iptvhomes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iptvhomes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iptvhomes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}